TOTAL DAYS: 2 | TOTAL HOURS: 13

Solution Selling: In The Collaborative Era

Solution Selling® (SS) is a highly interactive training program for sales professionals, based on findings of buyer behavior research published in the best-seller book, The Collaborative Sale: Solution Selling in a Buyer-Driven World.

SS is a high-performance sales execution methodology, which includes supporting processes, tools, and critical skills development. Designed to keep the customer as the focus of every sales engagement,
this program enables selling professionals to substantively increase win rates and revenue production by:
• Providing higher and differentiating value to buyers – not only by what they sell, but more importantly, by how they engage with customers
• Aligning effectively with buyers at every stage of their purchase decision process
• Understanding the critical business issues or potential missed opportunities faced by customers, and providing valuable insight for addressing those issues
• Engaging transparently with buyers throughout the buying process
• Co-creating valuable solutions with buyers
• Collaborating as equals with buyers throughout the selling process, and advising them effectively and efficiently to a good buying decision and business outcome