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Effective Sales Management
Course Number: AP0421
Category: Business Skills
Duration: 1.00 day
Description
Everything you ever wanted to know about recruiting, hiring, training, and evaluating top salespeople is at your fingertips, and condensed into 83 pages. This guide gives you the insider's track on finding and keeping outstanding sales reps. How-tos, case studies, and exercises help you apply your newly learned techniques on the job.
Outline
  • Section 1: What Sales Management Is All About
    • Setting Your Objectives
    • Ten Qualities of a Winning Sales Manager
    • Becoming a Sales Manager
    • What Successful Sales Managers Do
    • What Successful Sales Managers Don't Do
    • Time Management
    • Am I Right For Sales Management?
    • Self-Assessment

 

  • Section 2: Recruiting
    • Beginning Your Search
    • ing Your Sales Team: Exercise
    • Conducting the Interview
    • Evaluating Candidates
    • Hiring and the Law
    • Making the Hiring Decision
    • Making the Offer
    • Case Study: The Turnover Dilemma
    • Checking References

 

  • Section 3: Training
    • Getting Off to a Good Start
    • Putting Your Training Plan Together
    • Keys to Training Salespeople
    • A Two Day Training Program
    • Exercise: Training Salespeople
    • Rate Yourself as a Sales Trainer
    • Training Never Ends 

 

  • Section 4: Motivating and Managing Salespeople
    • Positive Motivation
    • Set a Good Example
    • Concentrate On Productivity
    • Prospecting
    • Closing
    • How to Sustain High Performance
    • Sales Manager's Troubleshooting Guide
    • Self-Assessment
    • Fostering a High Productivity Environment
    • Quotas and Incentives

 

  • Section 5: Evaluating Your Sales Team
    • Communication
    • How to Conduct a Performance Appraisal
    • A Performance Appraisal Check List For Managers
    • Following up: Three Suggestions
    • Two Keys to Superior Performance
    • Recognizing and Addressing Problems
    • Compensation Guidelines
    • Correcting/Adjusting Compensation
    • Terminations 

 

  • Section 6: Some Final Thoughts
    • Some Final Thoughts
    • Moving From Succeed to Excel
    • Your Attitude Can Move You to Greatness
    • Voice of Experience
    • Rewards for Top Achievers
    • Self-Assessment
    • Develop a Personal Action Plan
    • Growing as a Sales Manager
    • The Perfect Sales Manager